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COS x Snarkitecture

Nov 9, 2017

Snarkitecture and COS team up to mount the visually elegant yet cleverly playful Loop installation at Seoul’s Gana Art Center.

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A childhood fantasy turned sophisticated design, Loop is a new immersive installation mounted at Seoul’s Gana Art Center till 19 November. The structurally minimal and actively playful work was designed by interdisciplinary New York firm Snarkitecture (Daniel Arsham and Alex Mustonen) in collaboration with Swedish apparel brand COS; ever more recognised for supporting such projects throughout the globe. Reflected the fashion house’s refined yet bold DNA, Loop is comprised of four continuously intertwined and suspended tracks, counting an accumulated length of 400-metres. 100-thousand glass marbles barrel through the spatial automaton, making for an equally visual and audible experience. The tiny elements amass at the end of their respective trajectories in an adjoining room, spilling into a ‘sea of thousands.’ Together the baby-blue base and transparent balls strike a resounding contrast with the white-cube space they occupy. The visual and haptic complexity of the woven track juxtaposes the stark void of the architectural shell. Almost like an Opera, the holistic total-work-of-art reflexively emulates Snarkitecture’s interdisciplinary practice; working across the various codifications and hierarchies of the creative domains.

Loop: on view till 19 November
Gana Art Center:
Jongno-gu, Pyeongchang 30-gil, 28, Seoul

COS x Snarkitecture 'Loop' Teaser GIF
Loop - COS x Snarkitecture, Seoul. Courtsey of COS (2)
Loop - COS x Snarkitecture, Seoul. Courtsey of COS (4)
Loop - COS x Snarkitecture, Seoul. Courtsey of COS (5)
Loop - COS x Snarkitecture, Seoul. Courtsey of COS (6)
Loop - COS x Snarkitecture, Seoul. Courtsey of COS (7)
Loop - COS x Snarkitecture, Seoul. Courtsey of COS
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