Serge Cajfinger, founder of the fashion brand PAULE KA, was born in Lille in 1955 and spent his childhood in Brazil. Returning to France in 1968 he opened his first multi-brand store in his hometown, which he named Paule Ka. The brand’s style is geometric and simple, sophisticated yet urban, with a few must-haves like the perfect little black dress and handbags made with impeccable materials and detail. Serge Cajfinger’s work for PAULE KA plays upon charm more than seduction, and his distinguished and contemporary silhouettes have earned him the loyalty of a diverse clientele. To this day, PAULE KA is established in 56 countries and distributed throughout 475 points of sale, 60 of which are stand-alone stores dedicated exclusively to the brand in cities such as Paris, London, New-York, Dubaï, Hong-Kong and Singapour.