At the end of 2000, Christophe Pradère joined BETC Euro RSCG to establish design expertise at the very heart of the group’s core business activities. In 2003, he founded an agency that would rapidly work under the name of BETC Design. At the helm of the company’s development as CEO, he quickly expanded the agency to its current staff of 25 employees. Christophe Pradère has focused his activities on global design and design management approaches in the creative industry markets for customers such as Orange, Air France, Alstom Peugeot, Parrot and in innovative industries for brands such as Louis Vuitton, Rémy-Martin, Louis XIII, Chivas, Jean-Paul Gaultier, L’Oreal, Piper Heidsieck, etc. Today, Christophe develops his brand experience through a holistic approach that combines the social sciences, marketing and a global creative strategy. At the same time as developing his agency, he also lectures at the Parsons School for Design, IMF, ESSEC, the Ecole Nationale Supérieure des Arts Decoratifs or the SKEMA Business School and carries out numerous assignments abroad.