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Alfredo Häberli. Verbal Doodling. 30 Years, Questions, Answers

Feb 16, 2024

Alfredo Häberli releases two new books in German and English with Scheidegger & Spiess, Zurich.

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Text by Theo Gschwind

Born a true cosmopolitan in Buenos Aires and making Zurich his home since the vibrant 80s, Alfredo Häberli is a design legend of our era. He has made a name for himself as an innovator and visionary for notable clients like Andreu World, BMW, Camper, Iittala, Kvadrat, Moroso, Rado, and Vitra. From furniture to lighting, from plates to rugs, and from wristwatches to cars – the design universe of Alfredo knows no limits. His creations are real eye-catchers, presented across Europe and the globe in exhibitions and recognized with awards.

In the first volume of his two-part book, Alfredo invites us on a journey through his life in design. He opens up about key moments and places that have deeply influenced his approach to design. He introduces us to the major Italian designers, shares the impact of English and American icons, and talks about his inspiring interactions with friends in design like Konstantin Grcic, Jasper Morrison, or Patricia Urquiola. There are also stories about visionary entrepreneurs and the places and objects that have shaped his design philosophy.

The second volume becomes personal: Alfredo has invited thirty individuals from his network to ask him one pressing question each. With humour and honesty, he provides answers that reveal profound insights into his way of thinking. Among those asking questions are leading figures in design, critical thinkers, architects, journalists, and creative directors like Tyler Brûlé, Hans Ulrich Obrist, Chantal Hamaide, or Max Küng.

All photos by Joan Minder.


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