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Ambiente 2011

Ambiente is the leading international trade fair for consumergoods in the categories “dining”, “living” and “giving”, taking place in Frankfurt am Main from 11 till 15 February 2011. The internationally renowned style agency bora.herke takes Ambiente visitors on a voyage of discovery focusing...
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Ambiente is the leading international trade fair for consumergoods in the categories “dining”, “living” and “giving”, taking place in Frankfurt am Main from 11 till 15 February 2011. The internationally renowned style agency bora.herke takes Ambiente visitors on a voyage of discovery focusing on future lifestyles and consumer trends which they divide into four key themes: cute, raw, refined and mash.

CUTE: The fifties celebrate a comeback with traditional handicraft techniques, employed in new contexts. Nostalgic patterns and traditional materials take on a modern look with a feminine touch.

RAW : Consumers turn their backs on perfection and revert to objects with an industrial, worn-out look. Surfaces remain unfinished, wear and tear is considered charming and attachment points are no longer covered up.

REFINED: Modernism is reinterpreted in a more laid-back and feelgood way. Sharp edges are rounded off, quality and functionality remain key.

MASH : African, Asian and European influences mix and match in unusual combinations in bright colours. This trend combines the attraction of new technologies and innovations with the charm of handmade, emotional products.

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