Cécile Poignant is a Trend Forecaster specialised in contemporary lifestyles. She studies with passion since 25 years, the ever changing socio-cultural trends. Her savoir-faire is to find the weak signals that announce major future trends to be able to anticipate new behaviors. Currently, Cécile develops strategic studies for international brands in the field of design, food, beauty, fashion or new technologies. She is also involved in international conferences and conducts innovation workshops with professionals. She teaches and shares her experience in several schools including: IFM Paris, ENSAD, and The American University of Paris.