Givenchy SS16 by Riccardo Tisci
Opening New York Fashion Week with a bang, Givenchy taps into the savoir-faire of Italian legend and creative director Riccardo Tisci for an unparalleled spring summer 2016 collection and catwalk, presented on the uncommon backdrop of a lower Manhattan pier (dock), jutting into the Hudson river; not to mention the rapidly changing Financial District skyline. Creating something of a gesamtkunstwerk or theatrically immersive experience, Tisci – Givenchy’s ten-year strong creative director, also behind the French fashion house’s new New York flagship – devised a full scheme not devoid of Marina Abramovic-choreographs and emotionally-influenced happenings. The scenery employs recycled materials – six torn-down farm barns – in a patchwork reminiscent of the locale and former shipping industries. Singers Svetlana Spajic, as well as Gaida & Zafer also perform. More and more, the fashion industry is looking to theatre, dance and music – not only for widely imaginative scenographic treatments – but also for the implementation of performance during market-important catwalks. These increasingly dynamic events continue to push the mark in setting. Between high and low art applications, they’re no longer any rules.
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