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Ventura Projects Spreads out This Milan Design Week

Apart from Ventura Centrale, the institution is expanding with a new multi-location umbrella called Ventura Future

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Text by Rab Messina

After eight editions of Ventura Lambrate during Milan Design Week, Ventura Projects will be now hosting curated exhibitions in several locations. One of them is the FuturDome, an “open house” for designers according to project manager Fulvia Ramogida. “It’s a place where one can express oneself, present oneself and build a future.”

That Dome, an independent museum located in a historical residential space, is part of the first edition of Ventura Future. In April, the spot will host Italian high-end design firms such as Editions Milano, Mingardo and Mason. The FuturDome will also be awarding a namesake prize that aims to discover and support the future generation of creators.

There’s also the nearby Loft, a ready-to-use location, and the former pharmaceutics faculty of Viale Abruzzi, which will welcome design students as exhibitors.

And then there’s the second edition of Ventura Centrale, with a mix of contemporary design from both emerging and established names: from Nitto to Asahi Glass, from Fabrica to Baars & Bloemhoff. Eileen Fisher will be presenting a project curated by Li Edelkoort, while Surface Magazine is collaborating with architect David Rockwell and Editamateria is working with designer Antonio Aricò.

Ventura Future will be spread through three venues: Via Paisiello 6, Via Donatello 36 and Viale Abruzzi 42. The second edition of Ventura Centrale will be held at Via Ferrante Aporti 15.

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At the new FuturDome venue --also seen in our cover image
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Part of the next-generation designer roster: work by Nienke Helder. Image by Nicole Marnati.
Part of the Tactile Monoliths project by Copenhagen-based Stine Mikkelsen
Part of the Tactile Monoliths project by Copenhagen-based Stine Mikkelsen
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Another sculptural material on display? Paper, by The Materialists.
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The "before" picture of WASTED, a project by Studio Diederik Schneemann --yes, that's trash. Image by Aldwin van Krimpen.
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The "after" picture of the WASTED project, where Studio Diederik Schneemann asks what exactly we are supposed to do with non-biodegradable trash in a circular economy. Image by Aldwin van Krimpen.
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