What’s the Matter by Frame Magazine
Frame magazine explores what a phygital world might look like. Transcending material and virtual application, the Amsterdam-based publication offered up a cultural forecast at this year’s Milan Design Week.
Foraying into thematic exhibition curation, Frame Magazine took this year’s Milan Design Week by storm. Offering up suggestions of what a phygital or cybernetic future might look like, the Amsterdam-based publisher’s checker-pattern-clad and reflective showcase – a scenography developed by Milan-based Studio Laviani –featured everything for textured fashions to illuminated installations and video work. Different experiments tapped into the current-cum-future zeitgeist and even malaise of negotiating between haptic and virtual application. Exhibitors included Lucy Hardcastle, Benjamin Muzzin, Vescom x Studio Dennis Parren, Bastiaan de Nennie, Rachel Harding, Skinterface, Colors And The Kids, Hyde Park, Scottie Chih-Chieh Huang, Jim Hu, Jordan Sòderberg Mills, Kukka, Alice Dunseath, Abstract_, Zietguised, Anouk van de Sande, Convivial Project.
Articles you also might like
For the 2024 Milan Design Week, contemporary artist Naoki Kawano presented “Skins Concept” a new project specially designed in collaboration with Pierre Frey.
Heritage(s) Surrealiste(s) was an exhibition curated by Jean-François Declercq for Milan Design Week and presented at the Baranzate Ateliers as part of the Fuorisalone.
For the 2024 edition of Milan Design Week, Roca showcases their company-wide initiatives for decarbonation and circularity with an installation titled “Sparking Change”, designed by Mario Cucinella Architects.
From April 15 to September 15, 2024, the Triennale Milano is presenting the exhibition: Inga Sempé: La casa imperfetta. Curated by Marco Sammicheli, Director of the Museo del Design of the Triennale Milano, the exhibition opens to coincide with the museum’s programming for Milan Design Week 2024.