What’s the Matter by Frame Magazine
Frame magazine explores what a phygital world might look like. Transcending material and virtual application, the Amsterdam-based publication offered up a cultural forecast at this year’s Milan Design Week.
Foraying into thematic exhibition curation, Frame Magazine took this year’s Milan Design Week by storm. Offering up suggestions of what a phygital or cybernetic future might look like, the Amsterdam-based publisher’s checker-pattern-clad and reflective showcase – a scenography developed by Milan-based Studio Laviani –featured everything for textured fashions to illuminated installations and video work. Different experiments tapped into the current-cum-future zeitgeist and even malaise of negotiating between haptic and virtual application. Exhibitors included Lucy Hardcastle, Benjamin Muzzin, Vescom x Studio Dennis Parren, Bastiaan de Nennie, Rachel Harding, Skinterface, Colors And The Kids, Hyde Park, Scottie Chih-Chieh Huang, Jim Hu, Jordan Sòderberg Mills, Kukka, Alice Dunseath, Abstract_, Zietguised, Anouk van de Sande, Convivial Project.
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