Rives de la Beauté, Paris, 5th edition – 18-22 Sept 2013

For the last five years Rives de la Beauté, curated by the Belgian Wouter Wiels, founder and creative director, has been celebrating within a week the vision of contemporary and aware, responsible beauty. Rive gauche, Rive droite,
this innovative circuit is organised as an open and inspiring itinerary through Paris,
and designed for a public of informed consumers and inquisitive professionals,
and will display installations, presentations and special treats in a selection of venues.
During five days, together with its professional participants, the Rives de la Beauté event
aspires to move you through a series of original experiences, to arouse your senses, to surprise you with discoveries, to spark of your emotions, to confront you with
new ideas, to explain you the know-how secrets within the beauty and perfume fields …
While the participating brands, designers and artists, as well as boutiques and
unusual places jostle for creativity in terms of atmospheres and experiences,
a selection of multi-disciplinary satellite events ‘les Passerelles’ explore the interdisciplinary
nature of beauty (fashion, photography, literature, film, jewellery, art …)
The original idea and main objective are always to bring about the creativity and the
expertise within the ‘beauty’ field on all levels (perfumers, colorists, photographers,
designers, make-up artists, consultants, scientifics, formulators …) and, in this way,
through this dynamic and its extremely constructive potential, to create new links
and dialogues in our transforming global environment.
By the very essence of its culture and its history, Paris might well be the only place
in the world where so many people working with and in beauty are united.
‘Rives de la Beauté’ continues to crystallize and to give form to this conspicuous fact.

Sukelo