Casacor Miami

A Brazilian phenomenon brought to South Florida, Casacor offers an alternative to the standard fair showcase, weather it be the contract furniture or collectible design markets. This year’s Miami Art Week presentation occupied various units of the Rise Brickell City Centre South Tower. Highlighting the unique interiors exhibition was a space curated by New York-based Indian-born talent Suchi Reddy of Reddymade Architecture and Design.

Much like the South American event itself, spread across 20 Brazilian Cities and different countries, the designer brought together creatives from different disciplines and applications. Amongst the careful selection were works from TL mag favourites Cristina Grajales Gallery, R &  Company, Les Ateliers Courbet, Friedman Benda Gallery, and Ammann Gallery. The domestic setting reflected an eclectic taste of different materials, colours, and textures.

A kinetic wallpaper installation by innovative Dutch design duo Alissa + Nienke joins ground-breaking resin tables by Studio Nucelo and hued wallcovering by Calico. Nearby, ethereal images by top architecture photographer Hélène Binet accompany classic works by Oscar Niemeyer and the Campana Brothers. Other works of art on view included pieces by Andy Warhol and Richard Prince. Top gallerist Gabrielle Amman of Cologne-based Ammann Gallery spoke to TLmag about the unparalleled showcase.

TLmag: How did you get involved with Casacor?

Gabrielle Ammann: the New York based architect and designer Suchi Reddy was asked to create the interior for a penthouse in the Rise tower at Brickell City Centre in downtown Miami. We were very excited, when she contacted us and asked for a proposal of works to show.

TLmag: How was this scenario different to showing works within a booth at a fair like Design Miami? 

G.A.: It was a challenge to be part of a “real home” interior presentation. It was different to suggest works that can be part of a specific room within a specific architecture, then creating a booth scenography within a “clean” surrounding. In this case, we showed key works, whereas with a booth, we’re able to show a complete or partial collection. Reddy did a beautiful job. Many collectors and clients were enchanted by the interior.

TLmag: Why was it important to show the work of Studio Nucleo and Hélène Binet, Johanna Grawunder and Ad Hoc? How did these pieces integrate well into the overall scheme?  

G.A.: We had the great pleasure to lend major works of these artists to the project. Reddy combined the photographs with designs in clever and surprising ways. For example, Studio Nucelo’s Primitive Table was placed in an entirely new dialogue with an iconic standing light by Johanna Grawunder. The elegant console table by Mexican designers Adhoc – made of leather and Monterey marble – formed a poetic symbiosis with a diptych portraying Zaha Hadid’s Maxxi Museum, captured by Hélène Binet.