Hermès x Apple Watch: Luxury Meets Technology
Perhaps one of the most awaited events of Paris Fashion Week was the arrival of Apple Watch Hermès on 5 October 2015. The launching ceremony gathered the fashion cream to Hermès Rue de Sèvres boutique on Sunday evening to celebrate the arrival of an object that had already become a fetish for fashionistas. Fashion high society from Pierpaolo Piccioli, artistic director of Valentino, to Anna Wintour, matron of Vogue USA, flocked at one of the biggest Hermès boutique at the celebration hosted by Jonathan Ive, chief design officer of Apple.
The collaboration was natural to Ive, who is also the main designer of the watch.
“Apple and Hermès are both interested in the process of making that relates to the material and, of course, to the actual product that you’re aiming to fabricate. The preoccupation with utility and functionality is also one of the key similarities between us,” he states.
“It’s interesting that there are areas where technology is optimized – areas that also sometimes require a great deal of craftsmanship and expertise from an individual and, at times, also sophisticated design of automated processes.”
The watch collection consists of 38- and 42-millimetre stainless steel cases equipped with a customizable face with three dial designs inspired by Clipper, Cape Cod and Espace Hermès watches. The 38-millimetre case can be matched with single or double tour leather strap, the 42-millimetre case with a leather cuff strap.
Articles you also might like
Galerie Nathalie Obadia Paris presents Nest In You, the forth solo exhibition by Laure Prouvost. The exhibition is on view through January 4th, 2025.
The 10th anniversary edition of Asia NOW opens this week at La Monnaie, in Paris. The fair, which features 70 participating galleries, site-specific performances and a specially curated exhibition, is open to the public from October 18-20th.
For TLmag39: The Culture of the Object, we interviewed the multi-talented designer, painter and choreographer about his recent body of work, some of which was presented at Galerie BSL in the fall of 2023.
PAD Paris returns to the Tuileries for the 26th edition of this collectible art and design fair. The fair is on view between April 3-7, 2024.