I’ll Be There Forever, The Sense of Classic Exhibition by Acqua di Parma
Acqua di Parma is pleased to present I’ll Be There Forever, The Sense of Classic, an new exhibition bringing together major Italian artists exploring how classic techniques influence contemporary production – shedding light on how artists engage reoccurring concepts that. Curated by Cloe Piccoli, the show unites Rosa Barba, Massimo Bartolini, Simone Berti, Alberto Garutti, Armin Linke, Diego Perrone and Paola Pivi who have each produced site-specific works for Palazzo Cusani’s courtyard and magnificent Radetzky ballroom on the Piano Nobile. It is the first contemporary art exhibition to be produced by Acqua di Parma a respected name in Italian luxury, specializing in the design, manufacture and sale of perfumery, interior candles and handbags.
The architecture firm Kuehn Malvezzi has elaborated on the idea of placing contemporary interventions in dialogue with the historic character of the Palazzo. The art directors of Leftloft, which have fitted out the settings for major art events in the past, have interpreted the concept in an exhibit that takes the context of the ‘classic,’ aside from being a theme of international relevance, as subject entirely in tune with an outstanding facet of Italian identity, on which archaeologists, art historians, intellectuals, artists and architects have reflected.
This exhibit – at the Palazzo Cusani, Milan – runs from 15 May to 4 June, 2015.
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