Owens-Illinois: Glass is Life campaign
Owens Illinois, the world’s largest glass container manufacturer launch its first ever global marketing campaign, ‘Glass Is Life™‘. This groundbreaking marketing campaign is designed to showcase the unique qualities of glass packaging, and its unmatched ability to build successful food and beverage brands. The campaign also highlights the inherent love consumers have for glass. For Céline Cousteau, granddaughter of ecologist and marine specialist Jacques Cousteau, glass is a big deal. Because glass doesn’t contain the same damaging chemicals as plastic and can be easily recycled, glass is much better for the sea, and the environment at large. Discover Céline’s story in the video!
(Image: Joost IJmuiden)