Refined modernist Danish kitchen, bathroom expert Vipp embarks on a new narrative across the big pond. Opening their first North American showroom in the trend-setting streets of New York’s Tribeca neighbourhood, the brand looks to echo many of nearby post-industrial lofts that have come to exemplify downtown Manhattan. Refurbishing a former 182-square-metre sausage factory, this new apartment-like storefront becomes Vipps home away from home – contextualising both bathroom and kitchen products – 3 thousand kilometres from its Danish origin. Visitors are able to imagine how these products and accessories could integrate into their own homes. Designer-oriented furniture is adorned with artworks from Vipp’s private collection. Each furniture piece is designed like a well-oiled-machine, a single utensils, tapping into a 75-year mastery of metalwork.