Adidas & Parley
Three weeks ago, Adidas and Parley For The Oceans unveiled an innovative footwear concept with a prototype made out of recycled ocean waste at the UN Climate Change Event. The concept was designed and engineered by Alexander Taylor Studio to celebrate its recently announced partnership with Parley For The Oceans – a non profit organisation in which creators, thinkers and industry-leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve these vital resources. As founding member, Adidas supports Parley For The Oceans in its education and communication efforts, and comprehensive Ocean Plastic Program – aimed at ending plastic pollution. The shoe prototype is constructed using cutting edge textile technology and materials developed by the world’s best ‘green’ chemists reclaimed and transformed illegal gill-nets into filaments. The wave visual, which in itself proves intuitive to the cause, serves as an illustration of what is possible with the power of collaboration. Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage washes onto our coastlines daily. All this trash threatens wildlife. Adidas hopes that the new shoe prototype will help highlight environmental issues and promote efforts to solve this problems.
Here’s a video that explains Parley‘s process and how it influenced Adidas to follow suit:
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