Established: New Zone for Design Studios
Stockholm Furniture and Light Fair launches a new area, Established, for design studios working on small-scale production. 9–12 February 2016.
This year, Stockholm Furniture and Light Fair provides new visibility and recognition for established design studios working on small-scale production. By launching a new zone, Established, the fair aims in showing diversity in the industry and encourage designers’ own small-scale production lines.
For the design studios, Established marks a chance to show the work in a larger commercial context.
“We’ve seen a number of changes over the past few years, resulting in designers and design studios, in addition to being creators for producers, now also running their own production lines,” says Cecilia Nyberg, Event Manager for Stockholm Furniture and Light Fair. “That’s why, in order to promote the diversity in the industry and to encourage the production of smaller collections, we’ve created a subsidized zone where design studios can exhibit their products.”
The new zone is open to all interested design studios in the world. In order to qualify as an exhibitor, companies must have been active in the industry for at least three years. The first edition of the new zone will showcase design studios Atelier Ryberg, Dejank, Emiliana Design Studio, Everythings, Fibers & Friends, Hopf & Nordin/Design, Kontorstrapetsen, Kovac Family AB, My Kilos, Noviembre Estudio, Ringvide Studio and Sami Kallio Studio. •
Stockholm Furniture and Light Fair in Stockholm, Sweden, on 9–13 February 2016.