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Iota Project at Maison&Objet

Tel Aviv-based Iota Project will present its socially conscious collection of carpets, cushions, and hand-crocheted poufs at Maison&Objet next month.

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Text by Ray Hu

Among the many definitions of “social design”, Iota Project represents a distinct craft-based strand, training and employing marginalized women to crochet its products. The Tel Aviv-based company will present its collection of carpets, cushions, and hand-crocheted poufs at Maison&Objet next month. Made from thread that is especially made for Iota, the material hits the sweet spot between texture and strength.

The company is named after the word for “a bit” in Latin, suggesting an incremental philosophy that celebrates slow design values. With an appealing palette in keeping with Fall 2016 color trends, Iota brings traditional craft into the contemporary context. See the carpets, poufs, and cushions in person in Paris from 2–6 September at Hall 7 of Maison&Objet.


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