Preview Milan: Expo Lightness/ Mathias van de Walle for Veuve Clicquot

‘Lightness’ is a compound of products, prototypes and limited editions about light and lightness that also displays daily life, reflections on functions and functionality, physical weight and philosophical lightness, visual or tactile perception, environmental impact and design ethics.  This exhibition emphasizes immateriality above the product and stresses that itʼs the meaning of an object that legitimizes its success and that creates a dialogue with the final consumer.  TLblog presents three out of the twenty-one designers on display.

Mathias Van de Walle exhibits a foldable champagne bucket Clicq’UP for Veuve Clicquot Ponsardin and explains his vision on design and the theme of the exposition:

Being a designer. More than a profession, itʼs a passion, a way of life. Itʼs to constantly ask yourself “why and how”. Itʼs to reflect on our impact, analyse our ways of life. Itʼs the chance to be able to design the objects of tomorrow. A multi-facetted profession made up of encounters, journeys and lots of curiosity.
Designing. I love the idea of destroying stereotypes inked in us, to create objects imbued with sensitivity. Honest fair products with a universal language.
Lightness. My approach favours modularity and flexibility, volumes that can be flattened like a leaf. The objects I create are above all practical, easy to assemble and designed to the transported in an eco-friendly and economical manner. Itʻs important to plan the product and its packaging from the stock to the user. The Clicq’Up is a fully-folding champagne bucket: it goes from 2D to 3D in a click. Arranged within a compartment of the box that holds the champagne bottle, gonfiabili it follows it everywhere.