Kartell by Laufen by Ludovica & Roberto Palomba
Only a few months after its grand opening, the Kartell by Laufen store in Milan’s Via Pontaccio will be celebrating summer 2015 with a new display to mark some key milestones in the brand’s commercial expansion. Since launching in 2013, Kartell by Laufen has already opened more than 550 stores in over 40 countries throughout the world. The new display covers some 200 square meters with four large Ludovica e Roberto Palomba-designed windows overlooking the street. The ground floor has a total of five bathroom scenes, each corresponding to a different range and featuring the very latest products, from 120 cm basins to metal washstands and the company’s Boutique furniture. Functioning examples of Kartell by Laufen‘s bathroom solutions are on show right at the entrance on a long, slanting wall. This same wall displays the entire washbasin range, while taps and fittings boast their own dedicated area. Downstairs you can see seven more bathroom set-ups that vary significantly in terms of size and feel. Some radiate colour, such as the mainly orange or the all-black options, while others are pared down to demonstrate the success of the brand’s products in smaller spaces. There are of course also a host of solutions for the hospitality and contract industry in general. This showroom and set-up show off the Kartell by Laufen collection’s incredible versatility and ability to stylishly slip into place in a multitude of different contexts.
All the pictures by Kartell by Laufen
Here is an interview of Roberto Palomba and Marc Viardot on the first Kartell by Laufen flagship store in Milano: