Guerlain Boutique in Brussels
French perfumer Guerlain’s new luxury boutiques are about creating a completely bespoke fragrance and bottle for every customer.
“I am always filled with an imperious thirst for distant lands, the desire to go ever farther, in search of new scents,” says Theirry Wasser, master perfumer at Guerlain. Following the opening of its first concept store in Paris in 2016, the French fragrance house is returning to the sources of its inspiration with boutiques opening around the world.
Already the first has opened in Brussels, with more international addresses to follow. The boutique is designed to offer customers an individual experience, with 110 fragrances to choose from. To aid the decision, the fragrances haves been classified in four olfactory families, and a digital fragrance consultation to assist in identifying one’s signature fragrance.
The next step is to create a customised bottle. Not only can the bottle’s shape and colour be chosen, but a message can be engraved, as well as an embellishment selected from a range of ribbons and bows. These personalised bottles can be refilled at fragrance fountains, which draw from the temperature-controlled and UV-blocked glass perfume cellar.
Says Wasser: “Like my predecessors before me, my work is guided by a passion for fine craftsmanship, an admiration for the know-how of artisans, the authenticity of encounters and the sincerity of emotions.”
Articles you also might like
Brussels welcomes a new art fair, The Rooms Art Fair at Mix Brussels, featuring thirty galleries from a variety of genres, from contemporary ceramics to tribal art. Organized by Patrick Mestdagh and Sébastien Janssen, the galleries will transform guest rooms into unique creative spaces. From May 22-25th.
The final days to see Matching Seats, an exhibition of unique, handmade chairs and fashion accessories from the legendary collector Galila Barzilai Hollander. Matching Seats closes May 3rd.
Hotel Amigo, a Rocco Forte hotel in Brussels, collaborates with the Collectible Art Fair and Spazio Nobile Gallery for a special presentation of contemporary artworks between March 6-30, 2025.
La Galerie Patinoire Royale Bach presents Geneviève Levivier: Un Arbre á Soi, a solo show of 11 weavings and 4 large laser artworks, which are made with an innovative laser technique created by the artist. Levivier creates a dialogue between the manual and technical as well as with natural fibres and mixed media. Through her unique processes that build up and take away materials, her work refers to the growth of nature and its destruction. They are like a metaphor of life, which advances by adding experiences and the subtractive experience of time. All of the work is about finding the balance point between those extremes.