Ventura Lambrate : Sketches of Moleskine project
This year Moleskine – brand that encompasses a family of tools for creativity and productivity – works on a special project in the Ventura Lambrate area: #ideasnoted. What will happen is that there will be several design reporters strolling through the Lambrate area with sketchbooks, making drawings of the exhibitions and of the scenery. These drawings are taken back to the Documentation Centre for design innovation at Via Ventura 14 where they are digitalized and captured by the App “Moleskine Creative Cloud” to finally be printed and exhibited in Ventura Lambrate. With the Moleskine smart notebook, Creative Cloud connected in hand, a group of young design reporters roam the once-industrial warehouses and streets to sketch and document its design objects, materials and technological solutions as well as its installations, crowd and spaces. Designed by Milan and Florence-based studio Ciclica.cc, the Documentation Centre resembles a sort of wunderkammer or Cabinet of Curiosities within the former industrial space. Just like in a library, visitors can browse the materials encased in the metal structure and take their own notes while observing the creative process in action.
TLmag will be present at Ventura Lambrate until 19 April 2015, and you?
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