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JCP to Debut with Ten Secret Treasures

New brand JCP will unveil its inaugural collection “Ten Secret Treasures”, designed by the likes of Emanuele Magini, Alessandro Zambelli, and CTRLZAK Studio.

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Text by Ray Hu

Following a performance at the Teatro dell’Arte in anticipation of its launch, furniture brand JCP will unveil its inaugural collection “Ten Secret Treasures”, designed by the likes of Emanuele Magini, Alessandro Zambelli, and CTRLZAK Studio. Conceived by the architect Livio Ballabio, the new company is billed as “an approach to the world of house planning that wants to become interpreter of the social and cultural transformation that our age is experiencing… a free thought that goes through realities, cultures, present and past, without ideological preclusions for the aesthetical and formal rules.”

While the entire debut collection will debut on 12 April, JCP has provided a sneak preview of the “Orauro” sofa by Emanuele Magini. Emptying the capitonnée of tufted upholstery, the sofa is reduced to a frame of undulating gold lines.

JCP will present the Ten Secret Treasures at Via Solferino, in front of n.22.

"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
"Orauro" sofa by Emanuele Magini for JCP (Photo by Silvio Macchi)
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